Playtika
Playtika
Playtika is a multiplatform social games developer. We are the #1 grossing Facebook game developer as well as a Top 10 grossing developer on iOS & Android worldwide.

Founded in 2010, Playtika immediately enjoyed skyrocketing growth and expanded quickly by acquiring other leading game …
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Posted by an employee at Playtika as part of a referral program.

Monetization Manager
M&M Hertzliya
Mar 13, 2017


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Job description
We are looking for you to be our next Monetization Manager master mind to join our incredible monetization team!
The Monetization Manager is responsible for managing all the players that have ever joined our games across different segments according to their motivation and behaviors.
Developing a quarterly and monthly plan aligned with the strategy that leverages all product features and marketing tools in addition to coming up with exciting new innovative ideas and communicating it to millions of players.
You will own Revenue and DAU KPIs and will plan and execute monetization strategies that will motivate and encourage the players to stay, play and pay aligned with the retention monetization KPIs targets.
You will develop daily promotional plans and be in charge of its implementation through the campaign design, creative development of all communication channels, operational launch of the campaign, QA at launch, monitoring its results and reacting accordingly and analyzing it, all while working closely with the creative team, operations team, product owners and BA team.

Requirements:
- BA degree – must, MBA –advantage.
- 3+ years of experience in sales/marketing/CRM (in the online industry- an advantage)
- Proven analytical competencies
-Focus on consumer behavior in digital entertainment/games - advantage
- Strong English written/verbal communication skills
Job description
We are looking for you to be our next Monetization Manager master mind to join our incredible monetization team!
The Monetization Manager is responsible for managing all the players that have ever joined our games across different segments according to their motivation and behaviors.
Developing a quarterly and monthly plan aligned with the strategy that leverages all product features and marketing tools in addition to coming up with exciting new innovative ideas and communicating it to millions of players.
You will own Revenue and DAU KPIs and will plan and execute monetization strategies that will motivate and encourage the players to stay, play and pay aligned with the retention monetization KPIs targets.
You will develop daily promotional plans and be in charge of its implementation through the campaign design, creative development of all communication channels, operational launch of the campaign, QA at launch, monitoring its results and reacting accordingly and analyzing it, all while working closely with the creative team, operations team, product owners and BA team.

Requirements:
- BA degree – must, MBA –advantage.
- 3+ years of experience in sales/marketing/CRM (in the online industry- an advantage)
- Proven analytical competencies
-Focus on consumer behavior in digital entertainment/games - advantage
- Strong English written/verbal communication skills